Migrated Daeda Tech off Webflow to a self-hosted Astro site. Webflow's designer MCP couldn't implement branded components, and building with Astro was just faster. Full control over AEO, site-wide edits, automated processes, and design elements like neo-brutalist box shadows, branded animated SVGs, and React image assets via Remotion.
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Building a custom, end-to-end marketing automation system designed to minimize manual overhead while maximizing organic reach through SEO and AEO for Daeda Tech. ## Content Intelligence & Flow - **Automated Pipeline:** Built a scraping layer to ingest data from the HubSpot ecosystem and identify high-value content opportunities. - **Curation Logic:** Engineered a multi-step workflow using the Claude SDK for back-and-forth curation, transforming raw data into brand-aligned drafts. - **API Distribution:** Integrated the Buffer API to automate delivery to social queues, closing the loop from discovery to distribution. ## AEO Framework - **Agentic Search:** Optimized on-site architecture for AEO, ensuring site content is discoverable and easily parsable by LLM-based search engines (ChatGPT, Perplexity, etc.).
Developed a centralized hub where the AI has full context of the business, including Stripe revenue snapshots and growth metrics. ## What It Does - **Custom MCP Servers:** Developed internal Model Context Protocol (MCP) servers to expose 2nd Brain data (Stripe, PostHog, Kanban) directly to AI chat interfaces, allowing for real-time data retrieval and business analysis. - **Custom Infrastructure:** Rebuilt a custom Kanban board with integrated timers and journey mapping (allowing me to cancel my ClickUp subscription). - **Analytics Integration:** Hooked into the PostHog API to track site impressions and monitored YouTube growth/video stats in a single view. - **Voice Profiling:** Consumes LinkedIn activity (mine and Jack Tolley's) to determine specific Voice Profiles and engagement trends, providing a deep view into what actually drives performance.
I helped develop this HubSpot app that automatically creates associations between CRM records based on custom rules. We designed it to eliminate manual linking and reduce data fragmentation. Our custom rules define logic like 'associate all Contacts from Companies to Deals'.