Daeda Wishlist

Daeda Wishlist was a Shopify app I built solo over three months in Chiang Mai, then maintained for fourteen more before shutting it down. Customers could save products or variants for later via a floating drawer or a dedicated wishlist page, with merchant-controlled colours, layout, and guest-to-account prompts. The full stack was Remix, Prisma, Supabase Postgres, Polaris for admin UI, Liquid for the storefront extension, and Shopify's OAuth and app extensions.

It launched on the Shopify App Store in January 2025. I dropped the £1/month price to free in April after seeing setup-funnel friction, and traffic to the listing jumped 62% the following month. In August I rebuilt the merchant onboarding from sixteen steps down to a single flow because uninstalls were spiking during setup. By November the first proper active merchants had wired the wishlist into their live stores, and the app eventually reached 103 installs across all time.

I took it down in April 2026. Three reasons. The app was free, so it generated zero revenue while costing £10 per month in Supabase hosting. The Shopify ecosystem is difficult to maintain long-term: Liquid theme work has terrible hot reload, the docs are inconsistent, and Remix as a framework added its own friction. And focus mattered more than habit. Maintaining a stagnant product was draining attention from things with growth potential.

This was my first end-to-end full-stack ship. At the start I did not believe I would finish. I did, and the marketplace launch made me feel like I had truly accomplished a hard goal.