Daeda Command Center
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About
The command center for running Daeda - one internal app where every marketing and business signal lives in one place and the AI has full context. It grew out of a deliberate choice to build an internal OS instead of buying tools, and it replaced a stack of scattered docs, spreadsheets and subscriptions.
How It Works
The loop is capture, file, surface, decide, express, and each area owns one stage. Scheduled fetchers pull from search consoles, site and product analytics, page-speed, CRM, video and the forums, each writing to a single structured store. Every room is a view over that one store.
The Rooms
- Overview: the morning read - top operating metrics across search, traffic, answer-engine visibility, demos, content and pipeline, with a what-changed feed and a needs-attention list.
- Work: the desk - a weekly block plan, a worklog of done work, and one ranked next-best-work queue.
- SEO: a search operating dashboard - performance, health, growth and tracking on live search-console data.
- AEO: answer-engine visibility - share of voice, AI citations, the prompts we get cited in, and a recommendation queue.
- Socials: community listening and video tracking, powered by Community Radar.
- Blog: the writing room - a content pipeline and an editor that writes straight to the real markdown, previewed against the live stylesheet.
I'm a dev trying to figure out marketing
— Tikita Tolley (@TikitaTech) May 2, 2026
Instead of buying tools, I'm building an internal OS to give AI full business context
Here's what I've shipped so far:
- 2nd Brain: central hub for all company context
- Analytics: cron jobs pulling social and PostHog metrics daily 👇️ pic.twitter.com/DlvIZDzMUA
- Internal MCP: servers exposing Stripe metrics, socials and task data to AI chat
— Tikita Tolley (@TikitaTech) May 2, 2026
- Scraping: grabbing HubSpot ecosystem data to find high-value content gaps
- Graphing and whiteboard: logic mapping️
- Tooling: kanban + time tracker (cancelled ClickUp)
- Voice profile: consumed LinkedIn activity to build brand-aligned voice profiles
— Tikita Tolley (@TikitaTech) May 2, 2026
- Curation: multi-step claude SDK workflow to turn raw data into drafts
- AEO framework: optimized site architecture for LLM-based search
- Site migration: moved site from Webflow to Astro
Discussion & Feedback
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