Daeda Company Site
Tech Stack
Links
About
Daeda Tech's marketing site, daeda.tech - the front door to our HubSpot apps. It's where operators discover what we build, read the docs, and book a demo, and it's the growth engine for Daeda AI. I own it end to end: design, build, copy, and search.
Built to convert
I rebuilt daeda.tech on Astro for full control, then redesigned it around a single job: move a visitor from the landing page, to the product, to a booked demo. Product pages share one deep-dive layout, each with an animation that shows the product actually working, and the whole site now leads with its Daeda AI story through tighter copy and flow. The branded visuals - animated SVGs and generated image assets - come out of Remotion so they stay on-brand at volume. It's also fast and lightweight, so pages load quickly.
I've been giving my site a conversion-focused redesign
— Tikita Tolley (@TikitaTech) May 5, 2026
Some bits I shipped:
- easy flow from landing -> product -> book a demo
- boosts for seo like more internal linking, hubs, comparisons
- templated deep dive layout for product pages
- animations to see the product in action pic.twitter.com/ScEmD5Am6e
Built to be found
Then I made sure people could find it. I shipped SEO and AEO across the marketing site and the docs so both Google and AI search - ChatGPT, Perplexity, Claude - can surface and quote it. That meant structured data throughout, content shaped around the questions operators ask, cleaner titles and headings, and internal linking that ties the marketing site and docs together.
Results
In twelve months the site went from a rebuilt brochure to a search-and-answer-engine acquisition channel, and the growth is earned rather than bought. Visitors are up ~5.6x year on year and 89% in the last 90 days, organic search visitors nearly tripled, and the site now gets referred by AI assistants - a channel that barely existed a quarter ago. In the monitored window it was the third most-cited domain in its category, ahead of around fifteen competing tools.
Migration
Built in Astro
Moved to Webflow
Back to Astro
Late 2024 · Built in Astro
The original daeda.tech, hand-built in Astro with a dark theme. The design has come a long way since.
2025-04 · Moved to Webflow
Switched to Webflow as the site grew - brand-led marketing site with homepage, per-product pages for each HubSpot app, and a CMS-driven blog.
2026-03 · Back to Astro
Came back to a self-hosted Astro site once Webflow got too limiting - its designer MCP couldn't implement branded components, and Astro was just faster. The site, docs, blog, and apps catalogue now live in one repo and ship through the same pipeline.
Discussion & Feedback
Have questions about this project? Built something similar? Share your thoughts!
(Requires GitHub account to comment)
Related Projects
The Site Build
My personal site - the home for everything I make and think about. HubSpot apps, Chrome extensions, hardware builds, AI tools, writing and side projects all live here in one place, in a bold neobrutalist design. It's where I show what I've shipped, what I'm reading, and the lessons I keep coming back to.
PerAnder Artworks
PerAnder ArtWorks is the platform where Maria brings her love of the captured imagery-art that speaks to you, to the public. E-commerce frontend site for photography art. Migrated to Umbraco for client-managed updates.
Scrape Shack Site
Website offering custom web scraping services, deployed to a k3 cluster. Upwork contracts from the same period: [Web Scraping eAIS UK](/projects/web-scraping-eais-uk/), [Web Scraping FAA.gov](/projects/web-scraping-faagov/), [PDF Mapping Project](/projects/pdf-mapping-project/).