# Tikita Tolley - tikitatech.xyz

> Full stack developer and technical co-founder at Daeda Tech. Based in Liverpool, England.
> Leads distribution at Daeda Tech, growing Daeda through technical SEO and AEO.
> Writes about systems philosophy, consciousness and the patterns connecting software to the physical world.
> Currently learning electronics and 3D printing, documented as it happens.

## About

Tikita Tolley is a British developer and technical co-founder of Daeda Technologies, run with co-founder Jack Tolley. Self-taught in programming during a gap year, Tikita has shipped projects spanning HubSpot marketplace apps, Chrome extensions, custom GPTs and hardware builds.

Daeda Tech was founded in 2024 and built from Thailand, Malaysia and Vietnam across 21 months abroad. Since returning to England in June 2026, Tikita has been learning electronics and 3D printing from scratch and publishing each build along the way.

The focus at Daeda Tech is distribution: growing traffic to Daeda through technical SEO and AEO.

## Content Pillars

### Systems Philosophy
Essays on systems thinking applied to software, organisations and the physical world. How rules become behaviour, why complex systems fail, and what code architecture reveals about reality.
- /philosophy/systems/

### Descent
A wandering thread on consciousness, civilisations and the inner life. Bigger questions about why anything exists and what a life is for.
- /philosophy/descent/

### Build Logs
Case studies and build journals from shipped apps, extensions and hardware experiments.
- /build-logs/

### HubSpot Apps & Integrations
Production HubSpot marketplace apps built at Daeda Tech, including Daeda Essentials, Daeda AI, Auto Associations Pro, Clean Dial and Dynamic Dropdowns.
- /hubspot-integrations/

### Hardware & Physical Computing
Electronics and 3D printing learned from zero. Arduino and ESP32 builds, documented on YouTube.
- /hardware-projects/

## Key Pages

- / - Homepage
- /about/ - Background, journey and philosophy
- /now/ - Current focus, reading and builds
- /build-logs/ - Case studies and build journals
- /philosophy/ - Essays, split into Systems and Descent
- /timeline/ - Full project portfolio as a chronological tree
- /apps/ - HubSpot apps and Chrome extensions hub
- /hubspot-integrations/ - Production HubSpot apps
- /extensions/ - Chrome extensions
- /ai-tools/ - Custom GPTs and AI tools
- /hardware-projects/ - Electronics and 3D printing builds
- /shopify/ - Shopify apps and theme extensions
- /drawings/ - Hand-drawn illustrations
- /news/ - Curated tech, AI and finance news aggregator
- /contact/ - Contact and collaboration
- /convert-time/ - Convert Time Chrome extension
- /cursor-aura/ - Cursor Aura Chrome extension

## Build Logs

- /build-logs/case-study-daeda-wishlist/ - Daeda Wishlist: building a first Shopify app, launch to sunset
- /build-logs/case-study-dynamic-dropdowns/ - Dynamic Dropdowns: cleaning up messy text properties in HubSpot
- /build-logs/case-study-cursor-aura/ - Cursor Aura: how a Chrome extension hit 780 users
- /build-logs/case-study-convert-time/ - Convert Time: building a timezone converter Chrome extension
- /build-logs/case-study-clean-dial/ - Clean Dial: phone number formatting and live check for HubSpot

## Philosophy Essays

- /philosophy/an-ideas-lifecycle/ - An Idea's Lifecycle
- /philosophy/atoms-digitizing-the-physical-world/ - ATOMS: Digitizing the Physical World
- /philosophy/should-we-be-staring-at-screens-all-day/ - Should we be staring at screens all day?
- /philosophy/what-are-you-really/ - What Are You Really?
- /philosophy/quieten-the-monkey-brain/ - Quieten the Monkey Brain
- /philosophy/school-was-built-to-kill-curiosity/ - School Was Built To Kill Curiosity
- /philosophy/the-question-of-consciousness/ - The Question of Consciousness
- /philosophy/the-wood-wide-web/ - The Wood Wide Web

## Products

- Daeda Essentials - Daeda Tech's flagship HubSpot marketplace listing. https://ecosystem.hubspot.com/marketplace/listing/daeda-essentials
- Daeda AI - the spine between your AI and HubSpot. https://daeda.tech
- Auto Associations Pro - automatic CRM record associations in HubSpot
- Clean Dial - phone number formatting and live check across 245 countries for HubSpot
- Dynamic Dropdowns - conditional dropdown properties for HubSpot
- Convert Time - free Chrome extension for timezone conversion
- Cursor Aura - free Chrome extension adding a glowing aura to the mouse cursor

## Hardware Builds

- /projects/led-blink/ - First circuit, LED on a breadboard
- /projects/mushroom-led-keyring/ - Mushroom LED keyring
- /projects/smart-plant-moisture-monitor/ - Smart plant moisture monitor
- /projects/buggy-robot/ - Buggy robot, built with the Manchester robotics society

## Technical Expertise

TypeScript, React, Astro, Node.js, Bun, HubSpot API, Chrome Extensions, Claude SDK, MCP (Model Context Protocol), Playwright, Docker, Kubernetes, Sharp, Framer Motion, TailwindCSS, technical SEO, AEO, Arduino, ESP32, 3D printing

## Writing

- Code & Solder - app and hardware build logs. https://codeandsolder.substack.com
- Curious Descent - philosophy and big questions. https://curiousdescent.substack.com

## Links

- Website: https://tikitatech.xyz
- Company: https://daeda.tech
- LinkedIn: https://www.linkedin.com/in/tikita-tolley/
- GitHub: https://github.com/TikitaTolley
- YouTube: https://www.youtube.com/@tikitatech
- TikTok: https://www.tiktok.com/@tikitatech
- X: https://x.com/TikitaTech
- Instagram: https://www.instagram.com/tikitatech/
- Printables: https://www.printables.com/@tikitatech