ATOMS: Digitizing the Physical World
Travis Kalanick's ATOMS is building the fourth manufacturing paradigm - systematizing the physical world the same way we do with software.
[2026-03-16 00:00:00.000]
3 min read
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~/tikitatech $ cat ~/philosophy/systems
The Systems Desk
Software applied to the physical world
~/readme Manifesto
Over the last 4 years of programming I have learnt how to think in systems. Now, building production software, I see the same patterns everywhere - in code, in organisations, in nature. What software architecture can teach us about the physical world and how it impacts it. This is a living collection that grows as I build and observe.
Lead Story
Systems
~/docket Coming next
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Systems I'm Building
2 activeThe thinking on this page is grounded in things I'm actually running. These are the live systems behind it.
SYS-001 ACTIVE
Daeda Command Center
The command center for running Daeda - one internal app where every marketing and business signal lives in one place and the AI has full context. It grew out of a deliberate choice to build an internal OS instead of buying tools, and it replaced a stack of scattered docs, spreadsheets and subscriptions.
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SYS-002 ACTIVE
Community Radar
An automated daily sweep of the forums and social channels where our buyers already are - Reddit and the HubSpot Community - that surfaces the threads worth answering and turns recurring pain into a content backlog. The radar then scores them.
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