# Tikita Tolley — tikitatech.xyz

> Builder, systems thinker, technical co-founder at Daeda Tech. Based in Da Nang, Vietnam.
> Writing about systems philosophy, AI, and the patterns that connect software to the physical world.
> Building production HubSpot apps and an autonomous marketing engine at daeda.tech.

## About

Tikita Tolley is a 23-year-old British developer and technical co-founder of Daeda Technologies. A physics dropout turned systems builder, Tikita has shipped 50+ projects spanning HubSpot marketplace apps, Chrome extensions, hardware builds, and AI tools. Currently based in Da Nang, Vietnam, working with co-founder Jack Tolley on Daeda Tech's product suite.

## Content Pillars

### Systems Philosophy
Essays on systems thinking applied to software, organisations, and the physical world. Exploring how rules become behaviour, why complex systems fail, and what code architecture can teach us about reality.
- /systems-philosophy/

### AI & Technology
Explorations of AI philosophy, the blackbox problem, and how AI is transforming development workflows. Tikita works daily with AI as an extension of the development process.
- /ai-tools/
- /blog/

### HubSpot Apps & Integrations
8+ production HubSpot marketplace apps built at Daeda Tech, including Daeda AI (the best way to bring Claude/Codex into a HubSpot portal), Auto Associations Pro, Clean Dial, and Dynamic Dropdowns.
- /hubspot-integrations/

### Hardware & Physical Computing
Sound-reactive LED matrices, IoT projects, and explorations at the intersection of software and the physical world.
- /hardware-projects/

## Key Pages

- / — Homepage
- /about/ — Background, journey, and philosophy
- /blog/ — Case studies, build logs, and essays
- /systems-philosophy/ — Systems thinking essays
- /hubspot-integrations/ — Production HubSpot apps showcase
- /ai-tools/ — AI tools and experiments
- /projects/ — Full project portfolio (50+ shipped projects)
- /timeline/ — Career and project timeline
- /now/ — What Tikita is working on right now
- /convert-time/ — Convert Time Chrome extension
- /cursor-aura/ — Cursor Aura Chrome extension

## Blog Posts

- /blog/atoms-digitizing-the-physical-world/ — ATOMS: The fourth manufacturing paradigm and digitizing the physical world
- /blog/case-study-clean-dial/ — Clean Dial: Phone number formatting across 245 countries in HubSpot
- /blog/case-study-convert-time/ — Convert Time Chrome extension case study
- /blog/case-study-cursor-aura/ — Cursor Aura growth spike analysis
- /blog/case-study-dynamic-dropdowns/ — Dynamic Dropdowns for HubSpot
- /blog/case-study-daeda-wishlist/ — Daeda Wishlist: Full product lifecycle from launch to sunset

## Products

- Daeda AI — AI-powered HubSpot assistant (ask your portal questions, create workflows from prompts, configure portals in 2 steps). Built with Jack Tolley. https://daeda.tech/daeda-ai/
- Auto Associations Pro — Automatic CRM record associations in HubSpot
- Clean Dial — Phone number formatting and HLR lookup for HubSpot
- Dynamic Dropdowns — Conditional dropdown properties for HubSpot
- Convert Time — Chrome extension for timezone conversion
- Cursor Aura — Custom cursor effects Chrome extension

## Technical Expertise

TypeScript, React, Astro, Node.js, HubSpot API, Chrome Extensions, Claude SDK, MCP (Model Context Protocol), Docker, Kubernetes, Sharp, Framer Motion, TailwindCSS

## Links

- Website: https://tikitatech.xyz
- Company: https://daeda.tech
- LinkedIn: https://linkedin.com/in/tikita-tolley
- GitHub: https://github.com/tikita